Many business degree holders are already aware of the benefits that can accompany a Facebook account. However, they may not be aware of what impact contests on the platform can have in terms of increased customer engagement.

Shortstack, a developer of custom applications for Facebook, recently conducted a survey of almost 800 page administrators, BusinessNewsDaily reported. The company found that of these individuals, 57.7 percent had created at least one contest for their page.

Of these respondents, 44 percent said that their primary goal was to increase their number of Facebook fans and likes, according to the news source. Meanwhile, 30 percent of page administrators were looking for more loyalty from their followers, while 19 percent had an interest in collecting data. Overall, more than four out of five of those polled reported that their contests had helped them meet their objectives, while fan counts were up by an average of 28.7 percent.

Mashable recently reported that for companies, the motivation for holding Facebook contests has shifted from the prize itself to the ability businesses have to communicate something about their products and services.