In an effort to keep personal search information safe, last year Google enabled secure search. The new system hides keywords used in organic searches, rendering Google Analytics much less beneficial to marketers, reported BtoB Magazine*.

Increasing response rates is always the goal of a marketing strategy, and a recent offering from Call Loop* may help marketers reach that goal.

For the fifth consecutive year, college students ranked Ernst and Young No.1 in the accounting profession and No. 4 in the business field, according to a survey created by Big4.com*.

American consumers are increasingly looking for ways to get their information in real time. More than half of Twitter users across the world expect a response from a complaint or question within two hours of posting it, according to results from a report conducted by Oracle*.

Free products and services are constantly being sought by American consumers. After experiencing free products and services, as many as 42 percent of people are likely to purchase or subscribe to them, according to a recent study conducted by iYogi Insights*.