You are here:
Home > Marketing
Get The Message Out: What A Business Degree With A Marketing Concentration Could Teach You
Are you interested in earning a degree—or heading back to school? If you’re having trouble deciding which program to enroll in, consider earning a business degree with a marketing concentration. These programs combine the fundamental management, finance, and project management skills taught in a general business degree with the specialized research and communication skills necessary for effective performance in marketing. Learn more about degrees, such as a/an:
Strong business administration competencies can be applied to job opportunities in a broad range of different organizations. This versatility makes business degrees popular—so popular, in fact, that the majority of bachelor’s degree graduates in 2006-2007 were business majors, according to the National Center for Education Statistics. At the master’s degree level during the same year, business was second only to education in terms of degrees awarded. Adding a career-focused concentration program, such as marketing, to your business degree could help you stand out from the crowd of other business degree holders.
Why Marketing Matters To Businesses
People often conflate marketing with advertising. While it’s true that marketing and advertising are very closely aligned, they’re not the same thing. Advertising involves the creative and organizational process of putting together ad campaigns and launching them. Marketing is the process of researching your business’s potential consumer base.
Market research helps businesses understand who their potential consumers are, what they want, and how best to meet their wants. With solid marketing analysis, businesses can create better products and services, and advertisers can create compelling campaigns aimed at the right audiences. Marketing is therefore a major component of business management.
Undergraduate Business Degrees – Marketing Concentration
An associate or bachelor degree in business administration can prepare you to compete for entry-level positions in business or marketing. You’ll learn the fundamentals of business administration: finance, accounting, statistics, organizational management, and the basics of business law.
Additionally, your marketing concentration should aim to teach you how to:
- Understand how marketing can be deployed to support organizational goals
- Perform marketing research, including analysis, creating a marketing strategy, and delivering results or findings
- Understand how new developments in communication affect marketing, including Internet marketing, viral marketing, etc.
- Take regulatory, economic, social, technological, and other factors into consideration when planning marketing activities
Find out more about:
…it’s information that could jumpstart your future!
References:
(i) http://nces.ed.gov/FastFacts/display.asp?id=37
