Social networking sites are becoming increasingly important to consumers. In fact, a recent survey commissioned by MyLife*, a one-stop shop for personal and professional connections, found 62 percent of online adults in the U.S. who belong to more than one social network said they constantly check them because they don't want to miss anything. 

The results from this survey can be taken in many ways by marketing degree students. They can study this as an aspect of consumer behavior and realize the importance of social media marketing.

"Consumers are bombarded with so much information online – from status updates and photos to tweets and check-ins – that our anxiety around missing out has shifted to our digital lives," said Jeff Tinsley, CEO of MyLife. "The fact that many people would rather run a marathon or spend a night in jail than give up their Facebook or Twitter account is proof positive." 

Having a bigger presence of social media doesn't necessarily mean marketers are performing well on the platforms. According to Business 2 Community**, some potential problems businesses can run into with social media marketing are not hiring the right people, being inconsistent on the sites and not following up on potential leads.

*http://eon.businesswire.com/news/eon/20120801005527/en

**http://www.business2community.com/social-media/the-8-biggest-failures-with-social-media-marketing-0238477