Master of Business Administration – Marketing Concentration
Today’s competitive business environment demands leaders who can identify emerging markets and move decisively to take advantage of new potential revenue streams. If you are a business professional looking to learn advanced knowledge through a master’s degree in marketing, instead consider pursuing a master of business administration (MBA degree) with a concentration in marketing.
Through intense course content and challenging projects, MBA in marketing programs offer students an opportunity to hone their skills and take advantage of industry-current information. With an MBA marketing degree program, you can enhance your marketable skill set—or gain new insight into your current role.
MBA marketing classes are for those who already hold a bachelor’s degree, and typically take two years of full-time study to complete. Students can expect to cover a broad range of business topics from a managerial perspective. With the specialized knowledge offered by a concentration in marketing, graduates have another opportunity to gain additional expertise.
What are the Benefits of Earning an MBA Degree?
In 2007–2008, the National Center for Education Statistics reported that MBA degrees were the second-most popular master’s degree program in the United States, after education(i) . Students clearly feel that earning an MBA offers potential benefits. These benefits could include:
- Broad business knowledge at an executive level
- Development of decision-making skills that can apply to large, small, for-profit or non-profit organizations
- Additional understanding that can be used to pursue an independent business venture
- Potential enhancement of a graduate’s marketability, especially when competing for management-level jobs
Request specific curriculum information about the MBA in Marketing degree programs from the schools listed below today.
(i) U.S. Department of Education, National Center for Education Statistics. (2010) Digest of Education Statistics, 2009 (NCES 2010-013), Chapter 3. Online at http://nces.ed.gov/programs/digest/d09/ch_3.asp