Bachelor Degrees in Business Administration: Marketing Concentration
According to the National Center for Education Statistics, business is the single most popular college major for bachelor degree students(i). A bachelor degree in business administration offers graduates the chance to develop a versatile set of marketable skills. Adding a concentration program to your business degree program brings specialized understanding of a particular industry to this broad foundation of knowledge.
If you’re interested in research, and feel you’re able to identify what people want and how to deliver it to them, a BBA degree program with a marketing management concentration may be the perfect match. Marketing managers help businesses and organizations seek out new opportunities for delivering goods and services to consumers.
BBA marketing classes typically take four years of full-time study to complete. In addition to competing for job opportunities, graduates who hold a BBA with a marketing management concentration may also have the option of starting a new business venture, or of moving on to a master of business administration (MBA) degree program.
Request more information on BBA-Marketing program curriculums from schools listed below.
(i) U.S. Department of Education, National Center for Education Statistics. (2010) Digest of Education Statistics, 2009 (NCES 2010-013), Chapter 3. Online at http://nces.ed.gov/programs/digest/d09/ch_3.asp