Social media marketing is important to many businesses today, however, there are several misconceptions firms have about the use of a social media platform. A recent article for Business 2 Community* dispelled some common myths marketing degree students may believe are true when it comes using to this technology.

•A greater following equals a greater influence
Many social media marketers may believe that the more friends, followers and likes they have, the wider reach their marketing initiative will have. While more people may see and interact with their brand, the true measure of social media success is found in lead generation and creating conversations.

•Social media is the only answer
Marketers have a lot to learn if they believe they only need to advertise and promote their products through social media channels. The social platforms are better as a supplementary effort and can aid other marketing strategies, but should not be a standalone measure for any company.

•Talking with others is a direct correlation to success
Social media outlets are a great way to interact with customers, potential clients and other businesses, but strictly engaging in discussions doesn't lead to success. Posting strong content and offering ways for why products and services can be useful usually lead to a greater social media following.